An application, by causefi.
trak. mark trak

One person.
One profile.
Every interaction.

One user, one profile, every interaction. The part every application connects to and reads its profile from, following a person from first anonymous visit to champion, and following every ask to the completed gift.

Bring your organization on See how it runs
Follow.
from first anonymous visit to champion
Connect.
every application reads the same record
Act.
next-best actions a team can actually run

The record everything reads.

Every application in the platform writes to the same record: the QR scan before anyone knew the name, the first linked card, the auction win, the season on the leaderboard. trak. is that record, plus the CRM built on it, where CRM means what it should have always meant here: donor management through gift procurement tracking. Asks, commitments, and pledges followed to the completed gift, with next-best actions a team can actually run.

And when giving breaks quietly, a failed card, a stalled signup, trak. notices and opens the recovery play before the supporter ever has to.

One user. One profile. Every interaction.
The whole layer in six words

What organizations see. Or see how it fits the grid on the applications page.

What the record holds.

Anonymous to known

Pre-registration behavior attaches to the profile when a person later identifies, with consent, so the story starts at the true beginning.

One identity, many roles

Donor, admin, sponsor contact, ambassador, employee: one profile wears every hat, no duplicate accounts, ever.

Scoped to the relationship

An organization sees only its own supporters and hierarchy. Sponsors see contracted program data. Nobody sees across organizations.

Consent as a first-class record

Every permission is tracked by version, purpose, and timestamp, and gates every message the platform sends.

Is trak. your fit? Five quick questions.

Answer them and a dedicated Success Advocate starts the conversation already knowing your organization, your world, and your timing. A partnership starts with listening.

Is trak. your fit? Five quick questions.Step 1 of 6

The lines the record holds.

Behavioral data is never sold. Full stop.

Raw card numbers are never identifiers. Tokens only, encrypted in transit and at rest.

A supporter can always see their own profile and activity.

Put trak. to work.

One walkthrough, on your numbers, with your team in the room. trak. comes with the platform, and the platform comes with the rail.

Start the loop Book a walkthrough