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Everyday Giving

Giving Program Revenue Worksheet: Build a Forecast You Can Explain

Estimate a giving program’s revenue by modeling each funding source separately, using explicit participation assumptions, and subtracting known costs. Keep projected contributions separate from collected funds and the cash your organization actually receives.

Use this worksheet for a pilot conversation. The sample figures are invented to demonstrate the method; they are not CauseFi. averages or expected results.

Step 1: Define the period and participants

Choose one period, such as a month. For round-ups, estimate the number of active participating accounts during that period and the contribution per active account. Use the same unit throughout your model: people and linked cards are not interchangeable.

Round-up contributions = active participating accounts × average collected round-ups per account.

If you do not yet have program data, label each input as an assumption and test a lower case as well as your working case.

Step 2: Model additional funding separately

Use the Impact Partner give-back program guide to define qualifying activity before forecasting business contributions. For employee eligibility and caps, use the employer matching checklist.

For an Impact Partner agreement based on qualifying purchases:

Impact Partner funding = qualifying purchase volume × agreed contribution rate, subject to the agreement’s cap and exclusions.

For a simple employer match:

Employer funding = eligible employee donations × match rate, applying each employee’s cap and other program limits before totaling the results.

Do not apply an Impact Partner rate to all spending unless the agreement covers all of it. Do not apply employer matching to Impact Partner money or other ineligible contributions.

Step 3: Work through an example

Input or calculation Illustrative month
Active participating accounts 100
Collected round-ups per account $12
Supporter round-ups $1,200
Qualifying Impact Partner purchase volume $4,000
Hypothetical Impact Partner rate 5%
Impact Partner contribution, assuming no cap binds $200
Employee donations eligible for matching, already included in round-ups $300
Hypothetical employer match, assuming no cap binds 1:1
Additional employer funding $300
Total gross contributions $1,700
Illustrative total program and processing costs $100
Modeled funds after those costs $1,600

The $300 in employee donations is already part of the $1,200 supporter total. Only the additional $300 employer contribution is added again.

Collection and settlement timing may mean the full modeled amount is not available as cash during the same month.

Step 4: Complete your own worksheet

Field Your input
Forecast period ______
Active accounts × contribution per account ______ × $______
Impact Partner funding after eligibility rules and caps $______
Employer funding after eligibility rules and caps $______
Other contributions not already counted $______
Total gross contributions $______
Fees, refunds, and other applicable adjustments $______
Program operating costs $______
Modeled funds after costs and adjustments $______

Run a second version with fewer active participants. For an initial downside case, leave uncommitted Impact Partner and employer funding at zero.

Step 5: Check whether funding is additional

Track changes in existing giving separately. New-program receipts alone cannot show that total organizational giving increased. Compare existing donor behavior, seasonality, and operating effort before calling the result incremental revenue.

Use this model to bring clear assumptions to a conversation with CauseFi. and replace those assumptions with observed results as your program develops.

Next step: Track actual performance with the giving program scorecard.

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